Facebook: The Change in Business Methodology

Business methodology evolves and changes for the better perpetually. The best of business models adapt to all forms of changes affecting business to strive and stay afloat in today's volatile market. Be it changes related to trade policies, government policies or new ways to reach out to customers and marketing tools which is the soul of any business.

One such prominent leap in business marketing methods is to use the social media sites to connect to masses at a single time without having to plan a large scale exorbitant marketing scheme and agenda. One such social networking site chiefly for connecting with people around the world that epitomises business growth is Facebook created by the 28 year old Marc Zuckerberg.

[caption id="attachment_397" align="alignright" width="300"] Facebook - The Change in Business Methodology[/caption]

The efficacy of Facebook as a platform to link with people across the globe for free and to do business with them is the first differentiating feature of Facebook. The ability to access and chat with millions of people in person is next to impossible in absence of a social media networking site that opens doors to a virtual world with no boundaries. There are various impressive statistical data to prove the power of Facebook.

The number of Facebook account holders between the middle age bracket of 35 to 44 has risen by 51% in 2009, 47% in the senior age group of 45-54 and 26% between the age of 26- 34 with more than half of the 300 million Facebook account holders are from college. The figures given above clearly invalidate the notion that Facebook is used just to chat and connect with friends or is meant for the younger generation. It's becoming increasingly popular amongst the working age group who make use of Facebook features like the Facebook profile or the Facebook fan page to reach to the huge untapped market of potential customers for business engagement.

Corporate firms and individual business firms rely on Facebook to create an instant buzz and hype about their promotions and product. It helps to create a healthy PR and gives away a notion of an 'expert' when more and more people click following the trail of 'likes' and hits and comments given on your Facebook wall, profile page or Fan page. It helps to increase the credibility of who you are and what you do by just the number of 'likes' on your advertisement on the fan page. It makes people more curious to know what the business is about and inclines people to connect with you.