As a direction finding tool you can get turn by turn maps that make traveling to a strange location much less stressful.
However, this software is also becoming a useful tool to advertise brick and mortar businesses. This is a real advantage to those business owners who know how to utilize it.
Google Maps listings have become an important part of any marketing campaign. Through the use of satellites, Google can now pinpoint nearly any address around the United States, as well as a good portion of the world.
The level of clarity you can achieve when zooming in on a particular address is astonishing. They also feature a 360 degree spin feature which is very helpful in showcasing the front of a business. This works in the satellite view and is a particularly useful way to show what the parking situation is at any given address.
Where do I find Google Mapsall
- When you open a browser you can type in Googlemaps.com and you will be redirected to the maps page.
- If you have a Google Toolbar on your browser, open the 'Toolbar Options' drop down. Select Buttons: Check 'Google Maps' and click Save. That's it. Now it will appear on your toolbar.
There are a number of interesting features incorporated into the Google Maps software.
- Map View: This is a view of roads, railroad tracks, canals, lakes, etc. as they look on a regular road map. This is probably the most commonly used of the 3 views that Google Maps offers. It shows a clean simple diagram of city streets and makes planning a trip to an unknown address very easy.
- Satellite View: Very Cool! This shows the same roads and other topographical features, but it does so through the eyes of a camera lens. Now when you zoom in on a certain area, you see it as if you were looking at the roads and buildings with your own eyes. I always think it's fun to zoom in on my friend's houses to see if their car was in the driveway the day the satellite picture was taken.
- Terrain View: This view is kind of a combination of the first two but it also shows hills, valleys, canyons and more. This is especially dramatic when you are searching Google Maps in a mountain setting.
- Live Traffic Feature: Useful in checking out the traffic volume on the streets you are likely to be driving on in a given area.
- Search for address locations: This is where the marketing feature comes in. When you open the Google Maps window, there are 2 ways you can search for a location.
First: You can type a business name or address into the Google Maps search bar. Use as much information as possible as this will help to pinpoint an exact location.
Second: You can use the Get Directions option. When you type your target address into this field, you will have the option of receiving a custom map from your present location to the new location. This includes both written directions and a map with turn by turn instructions.
When you do a search for a business address, there is a box with information about the company. This often includes advertisements, coupons or special events. Using Google Maps as an advertising tool in this way is a great way to increase the traffic generation to your business.
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